Sarah Proudfoot

General Manager, Retail Markets Branch, Australian Energy Regulator

Sarah Proudfoot has been working at the Australian Energy Regulator since 2011, She joined the AER from the Australian Competition and Consumer Commission, where she managed the information and outreach program for five years. Sarah initially worked on the development of the AER's guidelines on retail pricing information and the retail exempt selling framework. Currently, she is General Manager of the Retail Markets branch, which has responsibilities for market entry, performance and compliance monitoring and reporting, enforcement and consumer information, including the provision of a price comparator website for small customers. Sarah holds Bachelor degrees in Law and Arts (Communication).